Cake Beauty came to life in my hometown of Kitchener, Ontario, where I spent what felt like a lifetime looking for beautiful products that satisfied my need for girlie indulgence and my want for natural ingredients. I knew that the recipe for exceptional personal care was the right blend of those two ingredients — and so a sweet legacy was born!
Over the years, Cake’s assortment of naturally luxe confections expanded beyond bath and body into haircare and specialty items. Each garnered a cult following with interesting, smart women that were looking for high-performing, time-saving products to enhance their beauty routines.
I eventually added the Delectable brand to the mix, making the founding Cake principles of sassy + natural indulgence accessible to everyone.