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The Big Big Deal Thickening Volume Shampoo, 295 mL
This body-boosting formula lifts and plumps each strand for thick + lasting volume with feather-light fullness. Fortified with natural ingredients, this blend infuses your hair with light-weight moisture and super proteins, to nourish and promote stronger stands as it plumps. Go-so-big and transform limp and life-less into lush and thicker-looking hair, without the harsh chemicals.
- Strand thickening & big body boosting
- Never-ever drying & weightlessly cleansing
- Cruelty free & vegan
Pour a dollop into your palm and massage your scalp to create a lather. Run the suds gently through your lengths and rinse. SWEET TIP: Don’t scrub your lengths with vigor. Your scalp needs a scrub, but your lengths just need a light pass
WE POUR IN: Aloe Vera, Wheat Protein, Soy Protein
WE LEAVE OUT: Parabens, Sulfates, Phthalates
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide Mea, Glycerin, Propanediol, Citric Acid, Sodium Benzoate, Sodium Chloride, Polyquaternium-7, Phenoxyethanol, Glycol Distearate, Polyquaternium-55, Polyquaternium-10, Chlorphenesin, Disodium Edta, Peg-7 Glyceryl Cocoate, Guar Hydroxypropyltrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Dimethicone, Panthenol, Hydrolyzed Rice Protein, Hydrolyzed Soy Protein, Aloe Barbadensis Leaf Juice, Cellulose, Benzyl Benzoate, Limonene, Parfum/Fragrance
created in canada
We’re the true north, strong, and free. Every product we make is conceptualized, tested, and designed at Cake Beauty head office in Toronto. Our formulations are proudly manufactured in Canada and the UK.
no animal testing
We do not buy ingredients from any supplier that tests on animals. We do not test our final formulations on animals. And we don’t sell our products in any environment that requires us to conduct animal testing. Period.
Our gorgeous formulations don’t harm so much as a hair on a bunny’s head. We are certified as both cruelty free and vegan by PETA’s Beauty Without Bunnies.
We pour in the high performing natural ingredients you love, and none of the stuff that you don’t. (That’s a big no-no-way-not-ever to parabens, phthalates, sulfates, and talc.)
Nobody should have to choose between quality natural formulations and girlie greatness. From our decadent textures to our iconic fragrances, every product we create is designed to give the soul what it needs and the heart what it wants.