The Curl Crush  Styling Curl Jelly, 200g
The Curl Crush  Styling Curl Jelly, 200g The Curl Crush  Styling Curl Jelly, 200g

The Curl Crush Styling Curl Jelly, 200g

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This gel-oil crushes frizz and defines, moisturizes and nourishes curls with a soft, shiny finish. Lightweight yet rich, our unique jelly treats like a cream and holds like a light gel for soft, elongated curls that stay all day. (You’ll have a serious crush on this.).

Key Benefits

  • Curl defining
  • Soft and nourishing
  • Humidity blocking
  • Cruelty free & vegan
Using the Goodness

Apply to slightly damp hair, distribute evenly and scrunch, then let hair air dry or diffuse.
SWEET TIP: Use on second-day hair for a soft touch-up.


WE POUR IN: Shea butter, coconut oil, marula seed oil, and coconut water

WE LEAVE OUT: Parabens, Sulfates, Phthalates, Silicones.

Water (Aqua/Eau), Pvp, Polysorbate 20, Glycerin, Sclerocarya Birrea Seed Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Cocos Nucifera (Coconut) Water, Hydroxyethylcellulose, Propylene Glycol, Carbomer, Sodium Hydroxide, Styrene/Vp Coploymer, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Sorbic Acid, 1,2-Hexanediol, Caprylyl Glycol, Edta, Disodium Edta, Ethylhexylglycerin, Polyquaternium-7, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Fragrance/ Parfum

created in canada

We’re the true north, strong, and free. Every product we make is conceptualized, tested, and designed at Cake Beauty head office in Toronto. Our formulations are proudly manufactured in Canada and the UK.

no animal testing

We do not buy ingredients from any supplier that tests on animals. We do not test our final formulations on animals. And we don’t sell our products in any environment that requires us to conduct animal testing. Period.

100% vegan

Our gorgeous formulations don’t harm so much as a hair on a bunny’s head. We are certified as both cruelty free and vegan by PETA’s Beauty Without Bunnies.

naturally luxe

We pour in the high performing natural ingredients you love, and none of the stuff that you don’t. (That’s a big no-no-way-not-ever to parabens, phthalates, sulfates, and talc.)


Nobody should have to choose between quality natural formulations and girlie greatness. From our decadent textures to our iconic fragrances, every product we create is designed to give the soul what it needs and the heart what it wants.